Often when you are performing email promotions, you can easily neglect the many e-mail marketing tools which are essential to the process. Lots of people feel that sending marketing emails is about owning an autoresponder and that’s it. The reality is that you want more e-mail marketing tools than merely an autoresponder to ensure success like a professional marketer.
Let’s consider the 4 e-mail marketing tools every professional email marketer should have in their locker:
Tool 1 – Autoresponder Service
We’ll start out with obviously the autoresponder service first. If you would like make certain you are going to do the best job possible, you will need to sign up to a paid professional service like Aweber or Get Response.
Free autoresponders just don’t work. Their deliverability rates are horrible, ads are often included in your emails and so they only enable you to send into a restricted amount of subscribers. Professional services, however, boast higher deliverability rates since they have existing relationships with email service providers which allow most of their emails being delivered.
Tool 2 – Tracking Service
The second tool an email marketer should get is Tracking Group Emails that permits you to track clicks and sales. Although autoresponders provide their particular tracking services, these often spew out long ugly links should you use text emails. Having such long links may decrease your click-through rates by using a non-tech savvy audience, who rec1pients unlike simply clicking long links. A solution is to apply tracking services like Hypertracker, AdTrackz, BudURL and Bit dot ly. Hypertracker and AdTrackz enable you to track sales for your own personel products at the same time, while BudURL and Bit dot ly only let you track clicks.
In addition to the mandatory autoresponder and tracking service, a delivery monitoring services are an additional tool you can consider for monitoring your email campaigns. These types of services let you monitor the deliverability rates of your respective mailings.
Just how this is accomplished is because they can have a seed listing of emails joined at all of the companies, like Gmail, Hotmail and Yahoo. You download this seed list and import it to your autoresponder. Following that, it is possible to track the deliverability rate to this particular seed list, that gives you a great idea of how well your emails are receiving delivered.
In the event you email your subscribers often, maintaining some type of ‘broadcast calendar’ is advisable. You can either produce a simple calendar using Notepad or in case you are more traditional, utilize an offline calendar or even a notebook. Carrying this out helps you make your email campaigns organized so that you don’t lose track of when and what you ought to be mailing out.